Millican was built on a simple philosophy: own less, choose well, and use it forever. The challenge was to evolve the brand to reflect that ethos, creating an identity that celebrated thoughtful design, durability and a slower approach to consumption. The result was a refined brand system that positioned Millican as a premium outdoor brand with purpose at its core.
Credits:
Agency: THG Studios
CCO: Danielle Gaboury
ECD: Mike Scott
CD: Andy Roberts
Creative Lead: Dan Waterhouse
