This campaign was created to shed light on the fact that Mental Health is often a concealed burden, affecting as many as 1 in 4 individuals. Through the imagery of a weightlifter struggling with an invisible weight, we aim to bring attention to this hidden struggle.
Credits:
Agency: THG Studios
ECD: Danielle Gaboury
Creative Director: Andy Roberts
Creative Lead: James Swann
Director & DOP: James Killeen
Photography: Ryan Edy
