I worked with SILKE's founders to create an unforgettable experience for their target audience. From brand identity to messaging, photo shoots to packaging, web design to launch strategy, we collaborated closely to ensure that every aspect of the brand was tailored to the needs of women who want to keep their hair looking great even while they sleep. By addressing the common obstacles women face when trying to style their hair at night, SILKE has become a highly sought-after brand that truly understands its customers.
Credits:
Agency: The Upper Story
Creative Direction, Art Direction, Packaging Design,
Brand Development, and Illustration: Danielle Gaboury
Logo Design: Pat Tierney
Photographer: Paul Farrell
