As beauty standards became increasingly homogenised by social media, Illamasqua took a stand for individuality. Centred around the idea of Unfiltered, the campaign encouraged people to reject conformity and celebrate what made them unique, positioning Illamasqua as the beauty brand for self-expression rather than perfection.
Credits:
Agency: THG Studios
ECD: Danielle Gaboury
CD: Jenny Ambrose
