As LOOKFANTASTIC entered a new phase of rapid growth, the challenge wasn’t to reinvent the brand, but to future-proof it. Working across the identity, digital experience and brand system, we refined every touchpoint to create a more premium, cohesive experience for a digitally savvy audience, building a scalable platform designed to support the brand’s next stage of growth.
Credits:
Agency: THG Studios
ECD: Danielle Gaboury
Creative Director: Luke O'Neil
