RIMOWA x MONOPOLY was conceived as a spec collaboration between two iconic brands, built around the shared idea of travel and chance. The creative challenge was to turn the Monopoly board into a world of real destinations, while making the RIMOWA suitcase the hero wherever the player lands.
I developed the campaign concept and visual direction, extending the idea beyond advertising into a complete brand experience. All imagery was created with AI.
Services:
Concepting & AI Creative Direction
