Following THG’s acquisition of Dermstore, the challenge was to refresh the brand for its next stage of growth while strengthening its position as the leading online destination for prestige skincare in the US. The rebrand refined the identity and digital experience, creating a more premium, contemporary brand designed to support long-term growth. The new platform delivered the brand’s most successful Black Friday to date, generating more than £40 million in revenue over a single weekend.
Credits:
Agency: THG Studios
CCO: Danielle Gaboury
ECD: Tracy Brosnan
