The Women's Aid Valentine’s Day campaign was created to shed light on domestic violence. The campaign sought to challenge the conventional notion that Valentine's Day is a joyous event for couples by directing attention towards women who suffer the consequences of domestic violence every single day. The campaign won the Socially Resonsible Advertising Advertising Award at the Euro Effies, 2007.
Credits:
Agency: Grey London
Art Direction; Danielle Gaboury
Copywriting: Mady Morris
Photographer: Rankin
