111SKIN launched with a clinical formula developed by a Harley Street surgeon, but the brand lacked the premium presence needed to compete at the highest end of the luxury skincare market. The challenge was to create a brand identity that reflected the science, craftsmanship and exclusivity of the products, while confidently supporting price points of up to £1,000.
I developed the brand identity and packaging, designed the website, and directed the photography to position 111SKIN alongside the world's most prestigious skincare brands.
Today 111SKIN is a globally recognised luxury skincare brand with more than 30 products, stocked by Harrods, Nordstrom, Bergdorf Goodman and NET-A-PORTER. It has since attracted multimillion-pound investment from Vaultier7 and SKKY Partners, and in April 2026 The Estée Lauder Companies took a minority stake in the business.
Services:
Brand Identity
Packaging
Art Direction
Web Design
