I’m a Creative Director and brand builder with more than 20 years’ experience, starting out at Grey and Saatchi & Saatchi before becoming Chief Creative Officer at THG.
I’ve worked across some of the biggest names in beauty, fashion and wellness, as well as building brands from scratch. At THG, I led creative across 36 brands and grew the studio from 30 to 420 people.
I’m interested in what makes a brand distinctive and how that idea can carry through everything it does. I love the thinking behind a brand as much as the visual execution, and I’m equally comfortable shaping the idea or getting into the detail of how it comes to life.
Over the years I’ve built 111SKIN from the ground up, led Olay across Western Europe and worked on global brands including Hugo Boss and Pantene. At Dermstore, a brand refresh I led contributed to £40m in sales over a single Black Friday weekend.
I’m now open to the right opportunities, whether that’s joining a great team or working independently on a project that needs experienced creative direction.
Available for permanent, freelance and fractional opportunities.